Facebook Ads eliminates the % rule but

shahadat118

Facebook will no longer apply the % maximum text rule in ad images, but it will limit their reach if we add too much text.
It seems that Facebook has given in to pressure from brands and Mark Zuckerberg's company has eliminated its famous % rule, with which it limited graphics in ads. Of course, it will not be free .

Impact on scope
Facebook will charge for the removal of this rule of maximum text in ads, reducing their reach, depending on the text contained in their images. That is, the more text in the ad, the lower the reach; which will translate into a higher cost per impressions and/or clicks.

The first to try this measure are users in the United Kingdom. Facebook notifies advertisers when graphics exceed % and warns about reduced reach. But now, it is optional to continue with the ad or modify its design. What Mexico Mobile Number List is not yet known is to what extent it will affect their reach.

From now on, or until the Facebook Ads platform decides to make new changes, we will find a classification of the types of images with text in ads:



Image text: OK : The image barely has any text. These ads will not be affected.
Image text: Low - The image contains text, even more than %. Facebook warns of the possibility that reach may be slightly limited.

Image text: Medium – The image contains more text than recommended and the reach will be affected.
Image text: High : images with a lot of text (+%).The ad will be approved, but the reach will be minimal or non-existent.

With these measures, Facebook wants to meet the needs of companies that advertise on the platform, however, it does not want to harm the user experience and, therefore, has decided to limit the reach of sponsored publications that ignore the recommendations of the platform.