Having said that, depending on what

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For the key "how much should a 6 month old cat eat per day", we find informative blogs well placed (see image below). informative result For the transactional key, however, it clearly shows us an online shop that offers various brands of wet food. transactional research  search intention we want to satisfy , we will have to write our pages in the most suitable way, for two reasons: people expect that a suitable answer will be proposed to them for that search Google will hardly put a page with informational intent in the top positions if the key is transactional and vice versa Naturally then there are borderline search intentions , in whose SERP both informative and transactional responses can appear.

This is the case, for example, of the key " monoprotein foods for cats ", which Phone Number List conceal both the intention to find out what they are and the intention to purchase them . Both types of results will appear in this SERP and the key itself should be classified as " commercial ", i.e. made by people who will probably purchase that product in the future.



In summary, there are different types of research: Information Transactional Commercial Navigational The latter, for completeness, is the type of search you do when you directly search for a brand or website . If I type Arcaplanet on the browser (just to stay on the subject of pets), it's because I want to visit that site. If I type Monge, it is because I am interested in the products of this brand.