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Hopefully this post has cleared up some of the questions you may have had about search volume and how to leverage it in your SEO and PPC campaigns. As always, get at me in the comments with questions, opinions, or tips of your own.Dan ShewanMEET THE AUTHORDan ShewanOriginally from the U.K., Dan Shewan is a journalist and web content specialist who now lives and writes in New England. Dan’s work has appeared in a wide range of publications in print and online, including The Guardian, The Daily Beast, Pacific Standard magazine, The Independent, McSweeney’s Internet Tendency, and many other outlets.

The day of reckoning is fast-approaching, people: On January 31, Expanded Text Ads Benin WhatsApp Number become the only text ads.switch to expanded text ads before january 31 If you’ve been putting off switching to Expanded Text Ads, or ETA’s, stop! There’s no more time to waste. And in today’s post, I’ll prove how important it is for you to adopt ETA’s ASAP in five nifty graphs.Expanded Text Ad Chart And1: The Percentage of Accounts with at Least 1 ETA’s is Increasing…The fact that the percentage of AdWords accounts with at least one Expanded Text Ad has increased from September to January shouldn’t come as a shock. They’ve been covered ad nauseam on our blog and others, and for a good reason: they represent a major shift in how advertisers write copy.





percentage of accounts with at least 1 ETA While Google has made changes to the SERP before (experimenting with the color of ad labels, killing off side ads, and countless other tweaks), none have been as impactful as ETA’s, which effectively double character count.After more than a decade of truncating value propositions and settling for lackluster “[verb] now!” CTAs— “call now,” “buy now,” “try now”, etc.— you can finally flex your copywriting muscles. This is valuable for two reasons: with more characters, you have more space to allure customers and convey your brand’s personality.Dominating the SERP is all about standing out from your competition.