Example of entry form Before Because the exit

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Rate for this page was high and customers expressed concerns about the information on this page in customer interviews, we reduced the exit rate by making the page simpler and easier to read , and included incentives. We thought we could increase the conversion rate by 10%. A test was then conducted based on this hypothesis. After1 However, as a result of the test, the conversion rate decreased by 10% . Therefore, we changed the hypothesis that the information in the calculation formula was lowering the user's recognition, and simplified the calculation formula. After2 As a result, the conversion rate increased by 35.4%. Perform new tests for other research opportunities Valuable information comes from test insights Put that information into your prioritization sheet Prioritize and implement each item that has already been tested.

CRO that the world is working on “If we can increase the number of experiments from 100 to 1000, we will dramatically increase the number of innovations we create.” - Jeff Besos, Amazon CEO Mr. Jeff Besos "People at the front of Facebook are allowed to run tests of their own ideas on anywhere from 10,000 to 100,000 users India Phone Number without permission from their bosses. In fact, there are tens of thousands of experiments running on Facebook at any given time. It eliminates bureaucratic hierarchies, unnecessary meetings, and politics.'' - Mark Zuckerberg, Facebook CEO Conversion optimization is not linear, it's customer-driven.





Mark Zuckerberg CEO Interview with Ayat This was a great opportunity to talk with the world's top CRO strategists, so I interviewed him directly. Interview with Ayat SEO Japan: First of all, what kind of obstacles have you faced in the 13 years you have been promoting CRO in the United States? In Japan, issues include the difference in the departments responsible for SEO and CRO. Ayat: When I started CRO, when I talked to the person in charge, they were like, "CRO? What does it stand for? Isn't it SEO?" So, I started by educating them through introductions to CRO at conferences like this, and telling interested companies why CRO is important. But when I took marketing budget from them, I made sure to show them online data and so on.