It is a “way of telling stories” that follows strict rules

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When I did the first tests, I realized what a powerful tool you have there. Incorporating storytelling elements is often the icing on the cake for your content. In other words: If you're finally looking for something new and great (for you) in marketing, then engage in storytelling. What is storytelling? Storytelling is a narrative technique that charges stories emotionally in such a way that the listener firstly enjoys hearing the story and secondly is addressed on an emotional, not a factual, level. Stories (in our case about products or companies) that are told using storytelling have more “impact” and are more memorable than the traditional narration of product features.


How does storytelling work? Storytelling is not about just telling stories, but telling them in India Car Owner Phone Number List a certain way. My storytelling is a mixture of a wide variety of different directions, consisting of literary studies, biology and psychology. Sounds crazy – and it is Biology: You experience what you see as if it were your own experience Many scientists, especially Uri Hasson from Princeton University, have long been researching what happens to the human brain when it hears stories. Basically there are two important things: Our brain experiences what is being told as if it were happening to us.




Sometimes our body even releases the corresponding hormones and we show fear, for example, when we watch a horror film. The brain waves of a person experiencing something exciting and someone just watching are very similar. The same brain regions are active. A good video for this is The Dramatic Arc by Paul Zac The brains of storytellers and listeners synchronize while a story is being told.This effect is called “neural entrainment”. Through a good story you can “implant” knowledge into other people’s brains. Click on the button below to load the content from embed-ssl.ted.com. Load content Literary Studies: Joseph Campbell and the Hero's Journey What do Star Wars, Harry Potter and Lord of the Rings have in common? Not only are they successful books - the stories of these works all follow a certain sequence, as the literary scholar Joseph Campbell discovered decades ago. He calls this process the “hero’s journey.”