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E-marketing is the optimal use of digital technologies, including information and communication technologies, to activate marketing productivity and processes represented by organizational functions, processes, and activities to determine the needs of target markets and provide goods and services. For customers and stakeholders in the organization. From the above we see that the concept of e-marketing does not differ from other marketing concepts except for the method of communicating with customers, as it relies on the Internet as a fast, simple and low-cost means to communicate all marketing activities such as advertising, sales, distribution, marketing research, new product design, pricing... and more.


Much Most definitions of electronic marketing depend on the use of various communication Afghanistan WhatsApp Number networks to achieve customer satisfaction, and this use depends on the elements of the marketing mix and other marketing functions such as productivity, marketing re-engineering, marketing effectiveness, etc., other than sales or purchases outside the exchange process. On the other hand, the effective application of e-marketing business requires developing a clear strategy to serve these customers and consumers in pursuit of their complete satisfaction. Given the use of electronic systems in marketing work, achieving this satisfaction necessarily requires the use of the following four basic criteria: The quality of the relationship with customers and consumers, which is achieved by providing excellent service. The simplicity of dealing with the Internet allows customers to download quickly and complete transactions easily.




Privacy and security, that is, all customer data and information must be protected and secured to reduce their concerns. Continuing to follow up on the service provided to customers to ensure they complete the transaction and ensure their satisfaction. The importance of electronic marketing: The strategic importance of e-marketing has increased with the spread of the Internet for commercial use, opening new horizons in the field of marketing, giving organizations the opportunity to target buyers, shoppers, and consumers individually. Personal e-marketing has great promotional importance because it is able to attract consumers and attract them to an organization in a better way, and due to the increasing importance of e-marketing, it has become essential for the success of any organization.