Case Study 1: The Body Shop

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– A Milestone in Vegan and Cruelty-Free Beauty The Body Shop has been at the forefront of cruelty-free beauty since its inception, with a long-standing commitment to ethical business practices. In 2023, the brand reached a significant milestone by reformulating all of its products to be 100% vegan, a move certified by The Vegan Society.

This achievement not only highlights The Body Shop’s commitment to cruelty-free beauty but also sets a new industry standard for ethical beauty brands worldwide. The brand’s ongoing advocacy against animal testing since 1989 has made it a beacon of american whatsapp numbers ethical practices in the beauty industry.




Case Study 2: MZN Bodycare – Ethical Beauty from Africa MZN Bodycare, a local beauty brand in Africa, has responded to the growing demand for natural and cruelty-free products. Focused on using local, sustainable ingredients, MZN Bodycare represents a shift towards ethical beauty in emerging markets.